According to a recent U.S. survey in 2023, Starbucks was chosen by approximately 50 percent of Gen X, Millennials, and Gen Z consumers surveyed as their favorite coffee brand. By comparison, Baby Boomers seemed to prefer Dunkin'.
Which of the following brands of coffee are your favorite?
Characteristic
Baby Boomers/Silent Gen
Gen X
Millennials/Gen Y
Gen Z
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Drive Research. (February 2, 2024). Which of the following brands of coffee are your favorite? [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1450633/favorite-coffee-brands-among-us-consumers-by-generation/
Drive Research. "Which of the following brands of coffee are your favorite?." Chart. February 2, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1450633/favorite-coffee-brands-among-us-consumers-by-generation/
Drive Research. (2024). Which of the following brands of coffee are your favorite?. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1450633/favorite-coffee-brands-among-us-consumers-by-generation/
Drive Research. "Which of The following Brands of Coffee Are Your Favorite?." Statista, Statista Inc., 2 Feb 2024, https://www.statista.com/statistics/1450633/favorite-coffee-brands-among-us-consumers-by-generation/
Drive Research, Which of the following brands of coffee are your favorite? Statista, https://www.statista.com/statistics/1450633/favorite-coffee-brands-among-us-consumers-by-generation/ (last visited August 24, 2024)
Which of the following brands of coffee are your favorite? [Graph], Drive Research, February 2, 2024. [Online]. Available: https://www.statista.com/statistics/1450633/favorite-coffee-brands-among-us-consumers-by-generation/