In the first quarter of 2023, radio ad insertions by political parties in India saw the highest growth, that is 47 percent, in January. The following months recorded far lower growth rates in comparison. A renewed interest in radio as an advertising medium emerged due to the looming election season as well as Prime Minister Modi's radio program 'Mann ki baat' garnering a wider audience.
Monthly change in radio political ad insertions in India in the first quarter of 2023
Characteristic
Growth in ad insertions
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medianews4u.com. (April 27, 2023). Monthly change in radio political ad insertions in India in the first quarter of 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1450606/india-political-ad-insertion-growth-on-radio/
medianews4u.com. "Monthly change in radio political ad insertions in India in the first quarter of 2023." Chart. April 27, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1450606/india-political-ad-insertion-growth-on-radio/
medianews4u.com. (2023). Monthly change in radio political ad insertions in India in the first quarter of 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1450606/india-political-ad-insertion-growth-on-radio/
medianews4u.com. "Monthly Change in Radio Political Ad Insertions in India in The First Quarter of 2023." Statista, Statista Inc., 27 Apr 2023, https://www.statista.com/statistics/1450606/india-political-ad-insertion-growth-on-radio/
medianews4u.com, Monthly change in radio political ad insertions in India in the first quarter of 2023 Statista, https://www.statista.com/statistics/1450606/india-political-ad-insertion-growth-on-radio/ (last visited July 22, 2024)
Monthly change in radio political ad insertions in India in the first quarter of 2023 [Graph], medianews4u.com, April 27, 2023. [Online]. Available: https://www.statista.com/statistics/1450606/india-political-ad-insertion-growth-on-radio/
