According to a survey on sustainable consumption in Indonesia conducted by Rakuten Insight in December 2023, around 81 percent of respondents aged 25 and 34 years stated that they were willing to pay more for sustainable and environmentally-friendly products. The same survey also revealed that making such products more affordable would encourage them to adopt more sustainable consumption practices.
Willingness to pay more for sustainable goods and environmentally-friendly products in Indonesia as of December 2023, by age group
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (January 31, 2024). Willingness to pay more for sustainable goods and environmentally-friendly products in Indonesia as of December 2023, by age group [Graph]. In Statista. Retrieved November 17, 2024, from https://www.statista.com/statistics/1450594/indonesia-willingness-to-pay-more-for-sustainable-products-by-age/
Rakuten Insight. "Willingness to pay more for sustainable goods and environmentally-friendly products in Indonesia as of December 2023, by age group." Chart. January 31, 2024. Statista. Accessed November 17, 2024. https://www.statista.com/statistics/1450594/indonesia-willingness-to-pay-more-for-sustainable-products-by-age/
Rakuten Insight. (2024). Willingness to pay more for sustainable goods and environmentally-friendly products in Indonesia as of December 2023, by age group. Statista. Statista Inc.. Accessed: November 17, 2024. https://www.statista.com/statistics/1450594/indonesia-willingness-to-pay-more-for-sustainable-products-by-age/
Rakuten Insight. "Willingness to Pay More for Sustainable Goods and Environmentally-friendly Products in Indonesia as of December 2023, by Age Group." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1450594/indonesia-willingness-to-pay-more-for-sustainable-products-by-age/
Rakuten Insight, Willingness to pay more for sustainable goods and environmentally-friendly products in Indonesia as of December 2023, by age group Statista, https://www.statista.com/statistics/1450594/indonesia-willingness-to-pay-more-for-sustainable-products-by-age/ (last visited November 17, 2024)
Willingness to pay more for sustainable goods and environmentally-friendly products in Indonesia as of December 2023, by age group [Graph], Rakuten Insight, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1450594/indonesia-willingness-to-pay-more-for-sustainable-products-by-age/
