According to a survey conducted in China in January 2024, the majority of the respondents who planned on purchasing Chinese New Year gift sets, almost 55 percent, bought or intended to buy five to ten gift boxes in total. Approximately 20 percent of respondents said they would buy not more than five gift sets before the Spring festival.
Number of Chinese New Year gift boxes consumers in China planned on purchasing as of January 2024
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iiMedia Research. (January 19, 2024). Number of Chinese New Year gift boxes consumers in China planned on purchasing as of January 2024 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1450578/china-number-of-planned-spring-festival-gift-box-purchases/
iiMedia Research. "Number of Chinese New Year gift boxes consumers in China planned on purchasing as of January 2024." Chart. January 19, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1450578/china-number-of-planned-spring-festival-gift-box-purchases/
iiMedia Research. (2024). Number of Chinese New Year gift boxes consumers in China planned on purchasing as of January 2024. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1450578/china-number-of-planned-spring-festival-gift-box-purchases/
iiMedia Research. "Number of Chinese New Year Gift Boxes Consumers in China Planned on Purchasing as of January 2024." Statista, Statista Inc., 19 Jan 2024, https://www.statista.com/statistics/1450578/china-number-of-planned-spring-festival-gift-box-purchases/
iiMedia Research, Number of Chinese New Year gift boxes consumers in China planned on purchasing as of January 2024 Statista, https://www.statista.com/statistics/1450578/china-number-of-planned-spring-festival-gift-box-purchases/ (last visited December 23, 2024)
Number of Chinese New Year gift boxes consumers in China planned on purchasing as of January 2024 [Graph], iiMedia Research, January 19, 2024. [Online]. Available: https://www.statista.com/statistics/1450578/china-number-of-planned-spring-festival-gift-box-purchases/
