According to a survey conducted in China in January 2024, the majority of the respondents who planned on purchasing Chinese New Year gift sets, almost 85 percent, did so or intended to do so around one or two weeks before the Spring festival. Only eight percent of respondents purchased such gift boxes a month in advance or even earlier.
Most common time to purchase Chinese New Year gift boxes in China as of January 2024
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iiMedia Research. (January 19, 2024). Most common time to purchase Chinese New Year gift boxes in China as of January 2024 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1450570/china-spring-festival-gift-box-purchasing-time/
iiMedia Research. "Most common time to purchase Chinese New Year gift boxes in China as of January 2024." Chart. January 19, 2024. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1450570/china-spring-festival-gift-box-purchasing-time/
iiMedia Research. (2024). Most common time to purchase Chinese New Year gift boxes in China as of January 2024. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1450570/china-spring-festival-gift-box-purchasing-time/
iiMedia Research. "Most Common Time to Purchase Chinese New Year Gift Boxes in China as of January 2024." Statista, Statista Inc., 19 Jan 2024, https://www.statista.com/statistics/1450570/china-spring-festival-gift-box-purchasing-time/
iiMedia Research, Most common time to purchase Chinese New Year gift boxes in China as of January 2024 Statista, https://www.statista.com/statistics/1450570/china-spring-festival-gift-box-purchasing-time/ (last visited December 23, 2024)
Most common time to purchase Chinese New Year gift boxes in China as of January 2024 [Graph], iiMedia Research, January 19, 2024. [Online]. Available: https://www.statista.com/statistics/1450570/china-spring-festival-gift-box-purchasing-time/