Lunar New Year gift set recipients in China 2024

Published by Agne Blazyte, Feb 15, 2024

According to a survey conducted in China in January 2024, the majority of gift boxes that the respondents purchased before the Chinese New Year, around 86 percent, were intended to be gifted to family members. In addition, approximately a quarter of respondents also bought such gift sets for their clients or customers.

Main recipients of Chinese New Year gift boxes in China as of January 2024

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Source

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Release date

January 2024

Region

China

Survey time period

January 2024

Number of respondents

1,434 respondents

Special properties

multiple answers were allowed

Method of interview

Online survey

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Overview

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