Changing to lower-priced products was a leading measure among the majority of Japanese consumers to counter food price inflation, according to a survey conducted in October 2023. Young adults aged 18 to 29 years were most likely to change their food choices to inexpensive alternatives, with 66.1 percent of respondents. The share was lowest among senior consumers aged 70 years and older, with less than 56 percent making the switch.
Share of consumers changing to lower-priced food items due to food price inflation in Japan as of October 2023, by age group
answers were collected by mail or online; respondents were Japanese nationals
Method of interview
Questionnaire
Supplementary notes
Original question: "Food prices skyrocketed in the past two years. How do you respond to this in your daily diet?"
Sample size of the age groups: 18 to 29 years: n=233 30 to 39 years: n=312 40 to 49 years: n=444 50 to 59 years: n=506 60 to 69 years: n=557 70 years and older: n=823
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Cabinet Office Japan. (January 26, 2024). Share of consumers changing to lower-priced food items due to food price inflation in Japan as of October 2023, by age group [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1450560/japan-share-consumer-buy-low-price-food-inflation-by-age/
Cabinet Office Japan. "Share of consumers changing to lower-priced food items due to food price inflation in Japan as of October 2023, by age group." Chart. January 26, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1450560/japan-share-consumer-buy-low-price-food-inflation-by-age/
Cabinet Office Japan. (2024). Share of consumers changing to lower-priced food items due to food price inflation in Japan as of October 2023, by age group. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1450560/japan-share-consumer-buy-low-price-food-inflation-by-age/
Cabinet Office Japan. "Share of Consumers Changing to Lower-priced Food Items Due to Food Price Inflation in Japan as of October 2023, by Age Group." Statista, Statista Inc., 26 Jan 2024, https://www.statista.com/statistics/1450560/japan-share-consumer-buy-low-price-food-inflation-by-age/
Cabinet Office Japan, Share of consumers changing to lower-priced food items due to food price inflation in Japan as of October 2023, by age group Statista, https://www.statista.com/statistics/1450560/japan-share-consumer-buy-low-price-food-inflation-by-age/ (last visited December 30, 2024)
Share of consumers changing to lower-priced food items due to food price inflation in Japan as of October 2023, by age group [Graph], Cabinet Office Japan, January 26, 2024. [Online]. Available: https://www.statista.com/statistics/1450560/japan-share-consumer-buy-low-price-food-inflation-by-age/
