According to a survey on sustainable consumption in Indonesia conducted by Rakuten Insight in December 2023, approximately 36 percent respondents aged 25 and 34 years stated that making sustainable and environmental-friendly products more affordable would encourage them to adopt more sustainable consumption practices. The same survey revealed that the reason why most respondents did not adopt sustainable practices was because they found it difficult to find sustainable products in their areas.
Measures to encourage sustainable practices among consumers in Indonesia as of December 2023, by age group
Characteristic
16-24 years
25-34 years
35-44 years
45-54 years
55+ years
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The question asked in the survey was as follows: "Which of these measures do you think would encourage you to adopt more sustainable consumption practices?"
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Rakuten Insight. (January 31, 2024). Measures to encourage sustainable practices among consumers in Indonesia as of December 2023, by age group [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1450534/indonesia-measures-to-encourage-sustainable-practices-by-age/
Rakuten Insight. "Measures to encourage sustainable practices among consumers in Indonesia as of December 2023, by age group." Chart. January 31, 2024. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1450534/indonesia-measures-to-encourage-sustainable-practices-by-age/
Rakuten Insight. (2024). Measures to encourage sustainable practices among consumers in Indonesia as of December 2023, by age group. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1450534/indonesia-measures-to-encourage-sustainable-practices-by-age/
Rakuten Insight. "Measures to Encourage Sustainable Practices among Consumers in Indonesia as of December 2023, by Age Group." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1450534/indonesia-measures-to-encourage-sustainable-practices-by-age/
Rakuten Insight, Measures to encourage sustainable practices among consumers in Indonesia as of December 2023, by age group Statista, https://www.statista.com/statistics/1450534/indonesia-measures-to-encourage-sustainable-practices-by-age/ (last visited August 24, 2024)
Measures to encourage sustainable practices among consumers in Indonesia as of December 2023, by age group [Graph], Rakuten Insight, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1450534/indonesia-measures-to-encourage-sustainable-practices-by-age/