According to a recent U.S. survey in 2023, most consumers of all generations used generic creamers with their coffee (e.g. Coffee-Mate, International Delight, etc.). It is noticeable that milk alternatives were more popular among younger generations. In fact, almost 33 percent of surveyed Millennials stated to prefer almond milk with their coffee, while nearly 40 percent of Gen Z used oat milk.
February 2024
United States
December 2023
1,325 respondents*
18 years and older
Respondents who do not drink black coffee
Original survey question: "[If “With milk/creamer” or “With sweetener and milk/creamer”] What type(s) of milk/creamer do you use? Select all that apply."
*The number of respondents was as follows:
Baby Boomers/Silent Gen n=346
Gen X n=479
Millennials/Gen Y n=454
Gen Z n=43
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Overview
Coffee types
Coffee additives
Coffee shops
Consumption frequency
* For commercial use only
Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
