Italy is expected to be the fastest-growth digital retail media market in Europe between 2022 and 2026, when Amazon is not considered, With a compound annual growth rate of 65.2 percent. Spain is forecast to rank second, with a growth rate of 44 percent annually.
Compound annual growth rate (CAGR) of digital retail media advertising spending outside of Amazon in Europe between 2022 and 2026, by country
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Growth rate
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IAB Europe. (January 31, 2024). Compound annual growth rate (CAGR) of digital retail media advertising spending outside of Amazon in Europe between 2022 and 2026, by country [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1450527/change-retail-media-country-europe/
IAB Europe. "Compound annual growth rate (CAGR) of digital retail media advertising spending outside of Amazon in Europe between 2022 and 2026, by country." Chart. January 31, 2024. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1450527/change-retail-media-country-europe/
IAB Europe. (2024). Compound annual growth rate (CAGR) of digital retail media advertising spending outside of Amazon in Europe between 2022 and 2026, by country. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1450527/change-retail-media-country-europe/
IAB Europe. "Compound Annual Growth Rate (Cagr) of Digital Retail Media Advertising Spending outside of Amazon in Europe between 2022 and 2026, by Country." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1450527/change-retail-media-country-europe/
IAB Europe, Compound annual growth rate (CAGR) of digital retail media advertising spending outside of Amazon in Europe between 2022 and 2026, by country Statista, https://www.statista.com/statistics/1450527/change-retail-media-country-europe/ (last visited August 25, 2024)
Compound annual growth rate (CAGR) of digital retail media advertising spending outside of Amazon in Europe between 2022 and 2026, by country [Graph], IAB Europe, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1450527/change-retail-media-country-europe/