Reasons for not adopting sustainable consumption habits in Indonesia 2023 by age

Published by Hanadian Nurhayati-Wolff, Feb 13, 2024
According to a survey on sustainable consumption in Indonesia conducted by Rakuten Insight in December 2023, approximately 41 percent of respondents aged between 25 and 34 years who did not adopt sustainable practices in the past year stated that they did not do so because it was difficult to get sustainable or environmental-friendly products in their areas. The same survey also revealed that making products more affordable would encourage them to adopt more sustainable consumption practices.

Reasons for not adopting sustainable consumption practices among consumers in Indonesians as of December 2023, by age group

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Release date

January 2024

Region

Indonesia

Survey time period

December 7 to 31, 2023

Number of respondents

1,148 respondents

Age group

16 years and older

Special properties

respondents who did not adopt any sustainable practices when shopping in the past 12 months; among 574 female and 574 male respondents

Method of interview

Online survey

Supplementary notes

The question asked in the survey was as follows: "Why have you not adopted sustainable consumption practices? (choose up to three options that apply)"

Age group breakdowns:
16-24 years: 317 respondents
25-34 years: 392 respondents
35-44 years: 296 respondents
45-54 years: 108 respondents
55+ years: 35 respondents

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