The United Kingdom was the largest digital retail media market in Europe, with a spending of 705 million euros outside of Amazon. Germany ranked second, with 567 million. In total, the European market was worth 2.09 billion euros outside of Amazon and nearly nine billion with Amazon included.
Digital retail media advertising spending outside of Amazon in Europe in 2022, by country
(in million euros)
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IAB Europe. (January 31, 2024). Digital retail media advertising spending outside of Amazon in Europe in 2022, by country (in million euros) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1450519/retail-media-country-europe/
IAB Europe. "Digital retail media advertising spending outside of Amazon in Europe in 2022, by country (in million euros)." Chart. January 31, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1450519/retail-media-country-europe/
IAB Europe. (2024). Digital retail media advertising spending outside of Amazon in Europe in 2022, by country (in million euros). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1450519/retail-media-country-europe/
IAB Europe. "Digital Retail Media Advertising Spending outside of Amazon in Europe in 2022, by Country (in Million Euros)." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1450519/retail-media-country-europe/
IAB Europe, Digital retail media advertising spending outside of Amazon in Europe in 2022, by country (in million euros) Statista, https://www.statista.com/statistics/1450519/retail-media-country-europe/ (last visited December 22, 2024)
Digital retail media advertising spending outside of Amazon in Europe in 2022, by country (in million euros) [Graph], IAB Europe, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1450519/retail-media-country-europe/