Share of beauty e-shoppers purchasing cross-border worldwide in 2023, by country

Published by Statista Research Department, Oct 9, 2024
A 2023 study revealed that China is the country where most people buy beauty products online from other countries. In China, around 40 percent of beauty consumers shop across borders. India followed closely, with 39 percent of respondents, while the United Arab Emirates had a share of 35 percent.

Share of online shoppers buying beauty products cross-border worldwide in 2023, by country

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Release date

October 2023

Region

Worldwide

Survey time period

2023

Number of respondents

11,500 active online shoppers

Supplementary notes

The survey included shoppers from 23 countries across the world including Argentina, Australia, Brazil, Canada, China, India, Malaysia, Morocco, Nigeria, South Africa, Thailand, UAE, and USA.

All six major global markets were covered: Europe, North America, LATAM, MENA, SSA and APAC.

Date of release is the date of access. 

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