In 2022, about 62 percent of U.S. male consumers taking part in a survey and who previously stated that they used color cosmetics, indicated that they did so because these products helped them express their true selves.
Main reasons to use color cosmetics among men in the United States in 2022
Characteristic
Share of respondents
They help me to express my true self
62%
Helps to correct something I’m self-conscious about
58%
I like the way I look in makeup
39%
It is becoming more acceptable for men to wear makeup without a stigma
U.S. male consumers who use color cosmetics products
Supplementary notes
*This is the total number of surveyed participants, the source does not provide the exact number for the respondents who answered this specific question. The source does not provide additional information on the respondents or the exact type and dates of the survey.
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GCI. (October 1, 2022). Main reasons to use color cosmetics among men in the United States in 2022 [Graph]. In Statista. Retrieved September 27, 2024, from https://www.statista.com/statistics/1450358/main-reasons-to-use-color-cosmetics-among-men-in-the-us/
GCI. "Main reasons to use color cosmetics among men in the United States in 2022." Chart. October 1, 2022. Statista. Accessed September 27, 2024. https://www.statista.com/statistics/1450358/main-reasons-to-use-color-cosmetics-among-men-in-the-us/
GCI. (2022). Main reasons to use color cosmetics among men in the United States in 2022. Statista. Statista Inc.. Accessed: September 27, 2024. https://www.statista.com/statistics/1450358/main-reasons-to-use-color-cosmetics-among-men-in-the-us/
GCI. "Main Reasons to Use Color Cosmetics among Men in The United States in 2022." Statista, Statista Inc., 1 Oct 2022, https://www.statista.com/statistics/1450358/main-reasons-to-use-color-cosmetics-among-men-in-the-us/
GCI, Main reasons to use color cosmetics among men in the United States in 2022 Statista, https://www.statista.com/statistics/1450358/main-reasons-to-use-color-cosmetics-among-men-in-the-us/ (last visited September 27, 2024)
Main reasons to use color cosmetics among men in the United States in 2022 [Graph], GCI, October 1, 2022. [Online]. Available: https://www.statista.com/statistics/1450358/main-reasons-to-use-color-cosmetics-among-men-in-the-us/
