According to the results of a survey carried out in September 2022, around 77 percent of U.S. male respondents indicated that they had purchased body skincare products in the previous six months. Of this percentage, 68 and 60 percent of respondents purchased liquid soap and body lotion.
Most purchased body skincare products among male consumers in the United States in 2022, by product type
U.S. male consumers, 77 percent of which buy body skincare
Supplementary notes
Most purchased products in the previous six months. *This is the total number of surveyed participants, the source does not provide the exact number for the respondents who stated that they purchase this specific beauty category. The source does not provide additional information on the respondents or the exact type and dates of the survey.
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Benchmarking Company. (September 29, 2022). Most purchased body skincare products among male consumers in the United States in 2022, by product type [Graph]. In Statista. Retrieved September 27, 2024, from https://www.statista.com/statistics/1450348/most-purchased-body-skincare-products-among-men-in-the-us/
Benchmarking Company. "Most purchased body skincare products among male consumers in the United States in 2022, by product type." Chart. September 29, 2022. Statista. Accessed September 27, 2024. https://www.statista.com/statistics/1450348/most-purchased-body-skincare-products-among-men-in-the-us/
Benchmarking Company. (2022). Most purchased body skincare products among male consumers in the United States in 2022, by product type. Statista. Statista Inc.. Accessed: September 27, 2024. https://www.statista.com/statistics/1450348/most-purchased-body-skincare-products-among-men-in-the-us/
Benchmarking Company. "Most Purchased Body Skincare Products among Male Consumers in The United States in 2022, by Product Type." Statista, Statista Inc., 29 Sep 2022, https://www.statista.com/statistics/1450348/most-purchased-body-skincare-products-among-men-in-the-us/
Benchmarking Company, Most purchased body skincare products among male consumers in the United States in 2022, by product type Statista, https://www.statista.com/statistics/1450348/most-purchased-body-skincare-products-among-men-in-the-us/ (last visited September 27, 2024)
Most purchased body skincare products among male consumers in the United States in 2022, by product type [Graph], Benchmarking Company, September 29, 2022. [Online]. Available: https://www.statista.com/statistics/1450348/most-purchased-body-skincare-products-among-men-in-the-us/
