According to the results of a survey carried out in September 2022, about 76 percent of male consumers in the United States bought general personal care and shaving products in the last six months. Of this percentage, about 88 percent of men had bought toothpaste in the past half year, making it the most popular men's grooming product. Deodorants and razors followed with about 67 and 65 percent of responses, respectively.
Most purchased personal care and shaving products among male consumers in the United States in 2022
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Most purchased products in the previous six months. *This is the total number of surveyed participants. 76 percent of this total had specifically bought general personal care and shaving products.
The source does not provide additional information on the respondents or the exact type and dates of the survey.
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Benchmarking Company. (September 29, 2022). Most purchased personal care and shaving products among male consumers in the United States in 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1450339/most-purchased-personal-care-and-shaving-products-among-men-in-the-us/
Benchmarking Company. "Most purchased personal care and shaving products among male consumers in the United States in 2022." Chart. September 29, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1450339/most-purchased-personal-care-and-shaving-products-among-men-in-the-us/
Benchmarking Company. (2022). Most purchased personal care and shaving products among male consumers in the United States in 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1450339/most-purchased-personal-care-and-shaving-products-among-men-in-the-us/
Benchmarking Company. "Most Purchased Personal Care and Shaving Products among Male Consumers in The United States in 2022." Statista, Statista Inc., 29 Sep 2022, https://www.statista.com/statistics/1450339/most-purchased-personal-care-and-shaving-products-among-men-in-the-us/
Benchmarking Company, Most purchased personal care and shaving products among male consumers in the United States in 2022 Statista, https://www.statista.com/statistics/1450339/most-purchased-personal-care-and-shaving-products-among-men-in-the-us/ (last visited July 22, 2024)
Most purchased personal care and shaving products among male consumers in the United States in 2022 [Graph], Benchmarking Company, September 29, 2022. [Online]. Available: https://www.statista.com/statistics/1450339/most-purchased-personal-care-and-shaving-products-among-men-in-the-us/
