According to the results of a survey carried out in September 2022, about 73 percent of male respondents stated that they bought hair care products in the six months preceding the survey. About 76 percent said that they purchased body skincare, making it the most popular beauty and personal care category among U.S. male consumers.
Most purchased beauty and personal care products among male consumers in the United States in 2022, by product category
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Benchmarking Company. (September 29, 2022). Most purchased beauty and personal care products among male consumers in the United States in 2022, by product category [Graph]. In Statista. Retrieved April 04, 2025, from https://www.statista.com/statistics/1450338/most-purchased-beauty-products-among-men-in-the-us-by-product-category/
Benchmarking Company. "Most purchased beauty and personal care products among male consumers in the United States in 2022, by product category." Chart. September 29, 2022. Statista. Accessed April 04, 2025. https://www.statista.com/statistics/1450338/most-purchased-beauty-products-among-men-in-the-us-by-product-category/
Benchmarking Company. (2022). Most purchased beauty and personal care products among male consumers in the United States in 2022, by product category. Statista. Statista Inc.. Accessed: April 04, 2025. https://www.statista.com/statistics/1450338/most-purchased-beauty-products-among-men-in-the-us-by-product-category/
Benchmarking Company. "Most Purchased Beauty and Personal Care Products among Male Consumers in The United States in 2022, by Product Category." Statista, Statista Inc., 29 Sep 2022, https://www.statista.com/statistics/1450338/most-purchased-beauty-products-among-men-in-the-us-by-product-category/
Benchmarking Company, Most purchased beauty and personal care products among male consumers in the United States in 2022, by product category Statista, https://www.statista.com/statistics/1450338/most-purchased-beauty-products-among-men-in-the-us-by-product-category/ (last visited April 04, 2025)
Most purchased beauty and personal care products among male consumers in the United States in 2022, by product category [Graph], Benchmarking Company, September 29, 2022. [Online]. Available: https://www.statista.com/statistics/1450338/most-purchased-beauty-products-among-men-in-the-us-by-product-category/
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