According to the source, aMER or acquisition marketing efficiency rating is calculated by dividing the revenue of new customers by total ad spend. It measures the efficiency of digital marketing actions. In the cosmetics and beauty e-commerce industry, the aMER reached a score of 1.34 on June 25, 2023.
Acquisition marketing efficiency rating (aMER) of cosmetics and beauty e-commerce industry worldwide as of June 2023
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Acquisition marketing efficiency rating (aMER)
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Common Thread Collective. (September 7, 2023). Acquisition marketing efficiency rating (aMER) of cosmetics and beauty e-commerce industry worldwide as of June 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1450318/global-online-cosmetics-beauty-amer/
Common Thread Collective. "Acquisition marketing efficiency rating (aMER) of cosmetics and beauty e-commerce industry worldwide as of June 2023." Chart. September 7, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1450318/global-online-cosmetics-beauty-amer/
Common Thread Collective. (2023). Acquisition marketing efficiency rating (aMER) of cosmetics and beauty e-commerce industry worldwide as of June 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1450318/global-online-cosmetics-beauty-amer/
Common Thread Collective. "Acquisition Marketing Efficiency Rating (Amer) of Cosmetics and Beauty E-commerce Industry Worldwide as of June 2023." Statista, Statista Inc., 7 Sep 2023, https://www.statista.com/statistics/1450318/global-online-cosmetics-beauty-amer/
Common Thread Collective, Acquisition marketing efficiency rating (aMER) of cosmetics and beauty e-commerce industry worldwide as of June 2023 Statista, https://www.statista.com/statistics/1450318/global-online-cosmetics-beauty-amer/ (last visited August 25, 2024)
Acquisition marketing efficiency rating (aMER) of cosmetics and beauty e-commerce industry worldwide as of June 2023 [Graph], Common Thread Collective, September 7, 2023. [Online]. Available: https://www.statista.com/statistics/1450318/global-online-cosmetics-beauty-amer/