Global online cosmetics and beauty acquisition marketing efficiency rating 2023

Published by
L. Yltävä,
Feb 14, 2024
According to the source, aMER or acquisition marketing efficiency rating is calculated by dividing the revenue of new customers by total ad spend. It measures the efficiency of digital marketing actions. In the cosmetics and beauty e-commerce industry, the aMER reached a score of 1.34 on June 25, 2023.

Acquisition marketing efficiency rating (aMER) of cosmetics and beauty e-commerce industry worldwide as of June 2023

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Release date

September 2023

Region

Worldwide

Survey time period

May 29 to June 25, 2023

Supplementary notes

Acquisition marketing efficiency rating (aMER) is calculated by dividing new customer revenue by total ad spend.

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6

Leading markets

8

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5

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8

Leading apps

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