Impact of TikTok ice bath tubs trends on Amazon sales in the U.S. 2023

Published by Daniela Coppola, Feb 12, 2024
The TikTok trend of ice bath tubs affected Amazon sales in the United States. The popularity of ice bath tubs trends on TikTok started having an impact on Amazon sales from July 2023, when the number of TikTok interests seemed to follow the same trends of units sold on the marketplace. This led to an unprecedented sale volume in December 2023, when 100,000 items were sold on the e-commerce site.

TikTok interests and units sold on Amazon of ice bath tubs in the United States in 2023 (in 1,000s)

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Release date

February 2024

Region

United States

Survey time period

January to December 2023

Supplementary notes

The source used AI to identify ice bath tubs products on Amazon, as this category of products does not exist on the marketplace.

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