In a survey conducted in 2022, 48 percent of chief marketing officers in Saudi Arabia said that their company was planning to incorporate blockchain technologies as part of their marketing strategy within the next 12 months. At the time of the survey, 38 percent of CMOs said that their companies had already used blockchain technologies to support their advertising strategy. Only four percent of CMOs said that plans of augmenting their advertising strategy with blockchain was still more than two years away.
Timeline for chief marketing officers to use blockchain technologies to support their marketing strategy in Saudi Arabia in 2022
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Deloitte. (January 18, 2023). Timeline for chief marketing officers to use blockchain technologies to support their marketing strategy in Saudi Arabia in 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1450200/saudi-arabia-cmo-timeline-blockchain-advertising-strategy/
Deloitte. "Timeline for chief marketing officers to use blockchain technologies to support their marketing strategy in Saudi Arabia in 2022." Chart. January 18, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1450200/saudi-arabia-cmo-timeline-blockchain-advertising-strategy/
Deloitte. (2023). Timeline for chief marketing officers to use blockchain technologies to support their marketing strategy in Saudi Arabia in 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1450200/saudi-arabia-cmo-timeline-blockchain-advertising-strategy/
Deloitte. "Timeline for Chief Marketing Officers to Use Blockchain Technologies to Support Their Marketing Strategy in Saudi Arabia in 2022." Statista, Statista Inc., 18 Jan 2023, https://www.statista.com/statistics/1450200/saudi-arabia-cmo-timeline-blockchain-advertising-strategy/
Deloitte, Timeline for chief marketing officers to use blockchain technologies to support their marketing strategy in Saudi Arabia in 2022 Statista, https://www.statista.com/statistics/1450200/saudi-arabia-cmo-timeline-blockchain-advertising-strategy/ (last visited August 24, 2024)
Timeline for chief marketing officers to use blockchain technologies to support their marketing strategy in Saudi Arabia in 2022 [Graph], Deloitte, January 18, 2023. [Online]. Available: https://www.statista.com/statistics/1450200/saudi-arabia-cmo-timeline-blockchain-advertising-strategy/