In a survey conducted in 2022, 42 percent of chief marketing officers in Saudi Arabia said that their brand was planning to actively participate in the metaverse within the next 12 months. At the time of the survey, 40 percent of brands in the country were already actively engaged in the metaverse. Only two percent of CMOs said that they currently have no plans to expand into the metaverse, and four percent said that their plans to enter the space were still more than two years away.
Timeline for chief marketing officers to actively participate in the metaverse as part of their organization's marketing strategy in Saudi Arabia in 2022
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Deloitte. (January 18, 2023). Timeline for chief marketing officers to actively participate in the metaverse as part of their organization's marketing strategy in Saudi Arabia in 2022 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1450193/saudi-arabia-cmo-timeline-participate-metaverse/
Deloitte. "Timeline for chief marketing officers to actively participate in the metaverse as part of their organization's marketing strategy in Saudi Arabia in 2022." Chart. January 18, 2023. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1450193/saudi-arabia-cmo-timeline-participate-metaverse/
Deloitte. (2023). Timeline for chief marketing officers to actively participate in the metaverse as part of their organization's marketing strategy in Saudi Arabia in 2022. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1450193/saudi-arabia-cmo-timeline-participate-metaverse/
Deloitte. "Timeline for Chief Marketing Officers to Actively Participate in The Metaverse as Part of Their Organization's Marketing Strategy in Saudi Arabia in 2022." Statista, Statista Inc., 18 Jan 2023, https://www.statista.com/statistics/1450193/saudi-arabia-cmo-timeline-participate-metaverse/
Deloitte, Timeline for chief marketing officers to actively participate in the metaverse as part of their organization's marketing strategy in Saudi Arabia in 2022 Statista, https://www.statista.com/statistics/1450193/saudi-arabia-cmo-timeline-participate-metaverse/ (last visited November 23, 2024)
Timeline for chief marketing officers to actively participate in the metaverse as part of their organization's marketing strategy in Saudi Arabia in 2022 [Graph], Deloitte, January 18, 2023. [Online]. Available: https://www.statista.com/statistics/1450193/saudi-arabia-cmo-timeline-participate-metaverse/
