According to a survey on smart speakers conducted by Rakuten Insight in the Asia-Pacific region in December 2023, 73 percent of the respondents in the Philippines stated that a reduction in price or an improvement in smart speaker affordability would convince them to buy the product. In comparison, 41 percent of the respondents in South Korea said that a reduction in price or better affordability would persuade them to buy smart speakers.
Leading factors that would convince consumers to purchase smart speakers in the Asia-Pacific region in 2023, by country or territory
Characteristic
If the price is reduced or they become more affordable.
If I purchase a smart home appliance*
If I purchase a compatible smartphone or home appliance**
If the home WiFi connection available in my area improves
Original question: “What would convince you to buy smart speakers? Choose up to two answers. (for those who do not own smart speakers)”
* e.g. smart TVs, smart lights, smart heating or air-conditioning system
** includes responses for "If my smartphone or appliances brand comes up with a smart speaker"
Number of respondents: China: 839 Hong Kong: 1,669 Indonesia: 6,476 India: 12,725 South Korea: 3,562 Malaysia: 6,549 Philippines: 6,929 Singapore: 3,378 Thailand: 10,458 Taiwan: 6,812 Vietnam: 1,403
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Rakuten Insight. (January 31, 2024). Leading factors that would convince consumers to purchase smart speakers in the Asia-Pacific region in 2023, by country or territory [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1450102/apac-convincing-factors-for-buying-smart-speakers-by-country/
Rakuten Insight. "Leading factors that would convince consumers to purchase smart speakers in the Asia-Pacific region in 2023, by country or territory." Chart. January 31, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1450102/apac-convincing-factors-for-buying-smart-speakers-by-country/
Rakuten Insight. (2024). Leading factors that would convince consumers to purchase smart speakers in the Asia-Pacific region in 2023, by country or territory. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1450102/apac-convincing-factors-for-buying-smart-speakers-by-country/
Rakuten Insight. "Leading Factors That Would Convince Consumers to Purchase Smart Speakers in The Asia-pacific Region in 2023, by Country or Territory." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1450102/apac-convincing-factors-for-buying-smart-speakers-by-country/
Rakuten Insight, Leading factors that would convince consumers to purchase smart speakers in the Asia-Pacific region in 2023, by country or territory Statista, https://www.statista.com/statistics/1450102/apac-convincing-factors-for-buying-smart-speakers-by-country/ (last visited December 21, 2024)
Leading factors that would convince consumers to purchase smart speakers in the Asia-Pacific region in 2023, by country or territory [Graph], Rakuten Insight, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1450102/apac-convincing-factors-for-buying-smart-speakers-by-country/
