In 2022, hair care and skin care were the most profitable segments of the U.S. male beauty market, with a market share adding up to about 42.4 and 27.1 percent, respectively. Male cosmetics followed with nearly 18 percent. By 2026, the market share of the male skincare segment was forecast to increase up to about 28.5 percent.
Market share of the male beauty market in the United States from 2022 to 2026, by segment
The figures were calculated by Statista using data by Statista Market Insights and based on gender disparity assumptions by EWG and Morning Consult that were adapted to calculate the overall revenue of the following segments: cosmetics, hair care, shaving, skincare.
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Statista. (February 9, 2024). Market share of the male beauty market in the United States from 2022 to 2026, by segment [Graph]. In Statista. Retrieved September 27, 2024, from https://www.statista.com/statistics/1450098/market-share-of-the-male-beauty-market-in-the-us-by-segment/
Statista. "Market share of the male beauty market in the United States from 2022 to 2026, by segment." Chart. February 9, 2024. Statista. Accessed September 27, 2024. https://www.statista.com/statistics/1450098/market-share-of-the-male-beauty-market-in-the-us-by-segment/
Statista. (2024). Market share of the male beauty market in the United States from 2022 to 2026, by segment. Statista. Statista Inc.. Accessed: September 27, 2024. https://www.statista.com/statistics/1450098/market-share-of-the-male-beauty-market-in-the-us-by-segment/
Statista. "Market Share of The Male Beauty Market in The United States from 2022 to 2026, by Segment." Statista, Statista Inc., 9 Feb 2024, https://www.statista.com/statistics/1450098/market-share-of-the-male-beauty-market-in-the-us-by-segment/
Statista, Market share of the male beauty market in the United States from 2022 to 2026, by segment Statista, https://www.statista.com/statistics/1450098/market-share-of-the-male-beauty-market-in-the-us-by-segment/ (last visited September 27, 2024)
Market share of the male beauty market in the United States from 2022 to 2026, by segment [Graph], Statista, February 9, 2024. [Online]. Available: https://www.statista.com/statistics/1450098/market-share-of-the-male-beauty-market-in-the-us-by-segment/