According to a survey on smart speakers conducted by Rakuten Insight in the Asia-Pacific region in December 2023, 73 percent of the respondents who did not own smart speakers in the Philippines said that the devices were too expensive for them to buy. In comparison, a quarter of the surveyed customers in China selected smart speakers' expensiveness as a reason against purchasing them.
Leading reasons against purchasing smart speakers in the Asia-Pacific region in 2023, by country or territory
Characteristic
It is too expensive
Privacy concerns*
Security concerns**
I do not understand what it is and what it actually does
I do not need this technology
It is difficult to buy one where I live/in my country
Smart speakers are not compatible with my smartphone or home appliances
Original question: “What are the factors stopping you from purchasing a smart speaker?”
* e.g. smart speakers are constantly 'listening' to and recording my conversations
** e.g fear of smart speakers getting hacked and getting my personal information
Number of respondents: China: 839 Hong Kong: 1,669 Indonesia: 6,476 India: 12,725 South Korea: 3,562 Malaysia: 6,549 Philippines: 6,929 Singapore: 3,378 Thailand: 10,458 Taiwan: 6,812 Vietnam: 1,403
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (January 31, 2024). Leading reasons against purchasing smart speakers in the Asia-Pacific region in 2023, by country or territory [Graph]. In Statista. Retrieved November 05, 2024, from https://www.statista.com/statistics/1450068/apac-main-reasons-not-to-buy-a-smart-speaker-by-country/
Rakuten Insight. "Leading reasons against purchasing smart speakers in the Asia-Pacific region in 2023, by country or territory." Chart. January 31, 2024. Statista. Accessed November 05, 2024. https://www.statista.com/statistics/1450068/apac-main-reasons-not-to-buy-a-smart-speaker-by-country/
Rakuten Insight. (2024). Leading reasons against purchasing smart speakers in the Asia-Pacific region in 2023, by country or territory. Statista. Statista Inc.. Accessed: November 05, 2024. https://www.statista.com/statistics/1450068/apac-main-reasons-not-to-buy-a-smart-speaker-by-country/
Rakuten Insight. "Leading Reasons against Purchasing Smart Speakers in The Asia-pacific Region in 2023, by Country or Territory." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1450068/apac-main-reasons-not-to-buy-a-smart-speaker-by-country/
Rakuten Insight, Leading reasons against purchasing smart speakers in the Asia-Pacific region in 2023, by country or territory Statista, https://www.statista.com/statistics/1450068/apac-main-reasons-not-to-buy-a-smart-speaker-by-country/ (last visited November 05, 2024)
Leading reasons against purchasing smart speakers in the Asia-Pacific region in 2023, by country or territory [Graph], Rakuten Insight, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1450068/apac-main-reasons-not-to-buy-a-smart-speaker-by-country/
