Leading reasons to avoid buying a smart speaker APAC 2023, by country

Leading reasons against purchasing smart speakers in the Asia-Pacific region in 2023, by country or territory

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Release date

January 2024

Region

Asia, APAC

Survey time period

December 7 to 31, 2023

Age group

16 years and older

Supplementary notes

Original question: “What are the factors stopping you from purchasing a smart speaker?”

* e.g. smart speakers are constantly 'listening' to and recording my conversations
** e.g fear of smart speakers getting hacked and getting my personal information

Number of respondents:
China: 839
Hong Kong: 1,669
Indonesia: 6,476
India: 12,725
South Korea: 3,562
Malaysia: 6,549
Philippines: 6,929
Singapore: 3,378
Thailand: 10,458
Taiwan: 6,812
Vietnam: 1,403

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