According to a survey on smart speakers conducted by Rakuten Insight in the Asia-Pacific region in December 2023, 73 percent of the respondents who did not own smart speakers in the Philippines said that the devices were too expensive for them to buy. In comparison, a quarter of the surveyed customers in China selected smart speakers' expensiveness as a reason against purchasing them.
Leading reasons against purchasing smart speakers in the Asia-Pacific region in 2023, by country or territory
Characteristic
It is too expensive
Privacy concerns*
Security concerns**
I do not understand what it is and what it actually does
I do not need this technology
It is difficult to buy one where I live/in my country
Smart speakers are not compatible with my smartphone or home appliances
Original question: “What are the factors stopping you from purchasing a smart speaker?”
* e.g. smart speakers are constantly 'listening' to and recording my conversations
** e.g fear of smart speakers getting hacked and getting my personal information
Number of respondents: China: 839 Hong Kong: 1,669 Indonesia: 6,476 India: 12,725 South Korea: 3,562 Malaysia: 6,549 Philippines: 6,929 Singapore: 3,378 Thailand: 10,458 Taiwan: 6,812 Vietnam: 1,403
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Rakuten Insight. (January 31, 2024). Leading reasons against purchasing smart speakers in the Asia-Pacific region in 2023, by country or territory [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1450068/apac-main-reasons-not-to-buy-a-smart-speaker-by-country/
Rakuten Insight. "Leading reasons against purchasing smart speakers in the Asia-Pacific region in 2023, by country or territory." Chart. January 31, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1450068/apac-main-reasons-not-to-buy-a-smart-speaker-by-country/
Rakuten Insight. (2024). Leading reasons against purchasing smart speakers in the Asia-Pacific region in 2023, by country or territory. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1450068/apac-main-reasons-not-to-buy-a-smart-speaker-by-country/
Rakuten Insight. "Leading Reasons against Purchasing Smart Speakers in The Asia-pacific Region in 2023, by Country or Territory." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1450068/apac-main-reasons-not-to-buy-a-smart-speaker-by-country/
Rakuten Insight, Leading reasons against purchasing smart speakers in the Asia-Pacific region in 2023, by country or territory Statista, https://www.statista.com/statistics/1450068/apac-main-reasons-not-to-buy-a-smart-speaker-by-country/ (last visited December 22, 2024)
Leading reasons against purchasing smart speakers in the Asia-Pacific region in 2023, by country or territory [Graph], Rakuten Insight, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1450068/apac-main-reasons-not-to-buy-a-smart-speaker-by-country/
