According to a survey on smart speakers conducted by Rakuten Insight in the Asia-Pacific region in December 2023, the convenience of controlling the music players without physically being on the device was among the leading reasons for buying smart speakers. This reason was selected by 71 and 64 percent of surveyed Chinese and Taiwanese smart speaker owners, respectively.
Leading reasons for purchasing smart speakers in the Asia-Pacific region in 2023, by country or territory
Characteristic
I wanted a device to control my smart appliances remotely
For the convenience of controlling my music player without physically being on my device
For the convenience of shopping and ordering items without physically being on my device
I want to keep up with the latest technology trends
It is a status symbol
It is using the same operating system as my smartphone or smart home appliances*
Original question: “What are the factors that influenced your purchase of a smart speaker? Choose up to three answers. (only for those who own a smart speaker)”.
*e.g. Apple and iPhone, Amazon account, Google)
Number of respondents: China: 5,369 Hong Kong: 1,170 Indonesia: 3,433 India: 15,459 South Korea: 1,998 Malaysia: 3,042 Philippines: 3,384 Singapore: 1,723 Thailand: 4,732 Taiwan: 4,727 Vietnam: 1,915
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Rakuten Insight. (January 31, 2024). Leading reasons for purchasing smart speakers in the Asia-Pacific region in 2023, by country or territory [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1450019/apac-main-reasons-for-buying-a-smart-speaker-by-country/
Rakuten Insight. "Leading reasons for purchasing smart speakers in the Asia-Pacific region in 2023, by country or territory." Chart. January 31, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1450019/apac-main-reasons-for-buying-a-smart-speaker-by-country/
Rakuten Insight. (2024). Leading reasons for purchasing smart speakers in the Asia-Pacific region in 2023, by country or territory. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1450019/apac-main-reasons-for-buying-a-smart-speaker-by-country/
Rakuten Insight. "Leading Reasons for Purchasing Smart Speakers in The Asia-pacific Region in 2023, by Country or Territory." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1450019/apac-main-reasons-for-buying-a-smart-speaker-by-country/
Rakuten Insight, Leading reasons for purchasing smart speakers in the Asia-Pacific region in 2023, by country or territory Statista, https://www.statista.com/statistics/1450019/apac-main-reasons-for-buying-a-smart-speaker-by-country/ (last visited December 22, 2024)
Leading reasons for purchasing smart speakers in the Asia-Pacific region in 2023, by country or territory [Graph], Rakuten Insight, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1450019/apac-main-reasons-for-buying-a-smart-speaker-by-country/
