J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Get in touch with us nowLeading challenges for executing a data-driven marketing strategy worldwide 2024
As of June 2024, around
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percent of marketing decision-makers surveyed worldwide said targeting segmented audiences was among the challenges for executing a data-driven strategy. Real-time decision-making and finding and maintaining quality data rounded up the top three, mentioned by Log in or register to access precise data.
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and Log in or register to access precise data.
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percent of respondents, respectively. According to the same study, the areas in which data-driven marketing was the most useful included email marketing and customer experience (CX).Log in or register to access precise data.
