As of June 2024, around 45 percent of marketing decision-makers surveyed worldwide said targeting segmented audiences was among the challenges for executing a data-driven strategy. Real-time decision-making and finding and maintaining quality data rounded up the top three, mentioned by 38 and 32 percent of respondents, respectively. According to the same study, the areas in which data-driven marketing was the most useful included email marketing and customer experience (CX).
Leading challenges for executing a data-driven strategy according to marketing decision-makers worldwide as of June 2024
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Leading challenges for executing a data-driven strategy according to marketing decision-makers worldwide as of June 2024
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Ascend2. (July 10, 2024). Leading challenges for executing a data-driven strategy according to marketing decision-makers worldwide as of June 2024 [Graph]. In Statista. Retrieved April 23, 2025, from https://www.statista.com/statistics/1450009/challenges-data-driven-marketing-strategy/
Ascend2. "Leading challenges for executing a data-driven strategy according to marketing decision-makers worldwide as of June 2024." Chart. July 10, 2024. Statista. Accessed April 23, 2025. https://www.statista.com/statistics/1450009/challenges-data-driven-marketing-strategy/
Ascend2. (2024). Leading challenges for executing a data-driven strategy according to marketing decision-makers worldwide as of June 2024. Statista. Statista Inc.. Accessed: April 23, 2025. https://www.statista.com/statistics/1450009/challenges-data-driven-marketing-strategy/
Ascend2. "Leading Challenges for Executing a Data-driven Strategy According to Marketing Decision-makers Worldwide as of June 2024." Statista, Statista Inc., 10 Jul 2024, https://www.statista.com/statistics/1450009/challenges-data-driven-marketing-strategy/
Ascend2, Leading challenges for executing a data-driven strategy according to marketing decision-makers worldwide as of June 2024 Statista, https://www.statista.com/statistics/1450009/challenges-data-driven-marketing-strategy/ (last visited April 23, 2025)
Leading challenges for executing a data-driven strategy according to marketing decision-makers worldwide as of June 2024 [Graph], Ascend2, July 10, 2024. [Online]. Available: https://www.statista.com/statistics/1450009/challenges-data-driven-marketing-strategy/
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