As of June 2024, around 45 percent of marketing decision-makers surveyed worldwide said targeting segmented audiences was among the challenges for executing a data-driven strategy. Real-time decision-making and finding and maintaining quality data rounded up the top three, mentioned by 38 and 32 percent of respondents, respectively. According to the same study, the areas in which data-driven marketing was the most useful included email marketing and customer experience (CX).
Leading challenges for executing a data-driven strategy according to marketing decision-makers worldwide as of June 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Ascend2. (July 10, 2024). Leading challenges for executing a data-driven strategy according to marketing decision-makers worldwide as of June 2024 [Graph]. In Statista. Retrieved November 14, 2024, from https://www.statista.com/statistics/1450009/challenges-data-driven-marketing-strategy/
Ascend2. "Leading challenges for executing a data-driven strategy according to marketing decision-makers worldwide as of June 2024." Chart. July 10, 2024. Statista. Accessed November 14, 2024. https://www.statista.com/statistics/1450009/challenges-data-driven-marketing-strategy/
Ascend2. (2024). Leading challenges for executing a data-driven strategy according to marketing decision-makers worldwide as of June 2024. Statista. Statista Inc.. Accessed: November 14, 2024. https://www.statista.com/statistics/1450009/challenges-data-driven-marketing-strategy/
Ascend2. "Leading Challenges for Executing a Data-driven Strategy According to Marketing Decision-makers Worldwide as of June 2024." Statista, Statista Inc., 10 Jul 2024, https://www.statista.com/statistics/1450009/challenges-data-driven-marketing-strategy/
Ascend2, Leading challenges for executing a data-driven strategy according to marketing decision-makers worldwide as of June 2024 Statista, https://www.statista.com/statistics/1450009/challenges-data-driven-marketing-strategy/ (last visited November 14, 2024)
Leading challenges for executing a data-driven strategy according to marketing decision-makers worldwide as of June 2024 [Graph], Ascend2, July 10, 2024. [Online]. Available: https://www.statista.com/statistics/1450009/challenges-data-driven-marketing-strategy/
