According to a survey conducted by Rakuten Insight, 30 percent of respondents in India stated that increasing the availability of sustainable and environmental-friendly products would encourage them to adopt more sustainable consumption practices. By contrast, 20 percent of consumers stated that making sustainable products more affordable would motivate them to adopt sustainable consumption practices.
Measures to encourage sustainable consumption practices among Indians as of December 2023
Characteristic
Share of respondents
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Rakuten Insight. (January 31, 2024). Measures to encourage sustainable consumption practices among Indians as of December 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1449974/india-measures-to-encourage-sustainable-habits/
Rakuten Insight. "Measures to encourage sustainable consumption practices among Indians as of December 2023." Chart. January 31, 2024. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1449974/india-measures-to-encourage-sustainable-habits/
Rakuten Insight. (2024). Measures to encourage sustainable consumption practices among Indians as of December 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1449974/india-measures-to-encourage-sustainable-habits/
Rakuten Insight. "Measures to Encourage Sustainable Consumption Practices among Indians as of December 2023." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1449974/india-measures-to-encourage-sustainable-habits/
Rakuten Insight, Measures to encourage sustainable consumption practices among Indians as of December 2023 Statista, https://www.statista.com/statistics/1449974/india-measures-to-encourage-sustainable-habits/ (last visited August 25, 2024)
Measures to encourage sustainable consumption practices among Indians as of December 2023 [Graph], Rakuten Insight, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1449974/india-measures-to-encourage-sustainable-habits/