Smartphone app MAU in the U.S. 2023, by category

Number of monthly active smartphone app users in the United States as of July 2023, by category

CharacteristicNumber of users in millions
Total app users 255.8
Video 201.9
Map/Navigation 190
Social network 187.2
Weather 186.1
Audio 180
Gaming 163.7
Mobile messaging 162.2
Shopping/retail* 160.6
Mobile banking 150.9
News 120.9
Travel booking 118.2
Health/Fitness 86.5
Created with Highcharts 7.2.2Number of users in millions255.8255.8201.9201.9190190187.2187.2186.1186.1180180163.7163.7162.2162.2160.6160.6150.9150.9120.9120.9118.2118.286.586.577.677.657.357.3515144.344.329.729.7Total app usersVideoMap/NavigationSocial networkWeatherAudioGamingMobile messagingShopping/retail*Mobile bankingNewsTravel bookingHealth/FitnessRide sharingSportsFood delivery*Grocery**Dating**
020406080100120140160180200220240260280300
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Release date

September 2023

Region

United States

Survey time period

July 2023

Special properties

Users of all ages who use at least one app in the category on their smartphone at least once per month

Supplementary notes

*Users aged 14 and older **Users aged 18 and older

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