As of July 2023, the mobile app market in the United States saw almost 256 million users. Of these, over 200 million were users engaging on video apps on a monthly basis. Maps and navigation apps were the second most used app category, with 190 million monthly active users (MAUs). Social media apps followed, recording around 187 million users in the U.S. as of the examined period. In comparison, dating apps saw less than 30 million users monthly.
Number of monthly active smartphone app users in the United States as of July 2023, by category
(in millions)
Characteristic
Number of users in millions
Total app users
255.8
Video
201.9
Map/Navigation
190
Social network
187.2
Weather
186.1
Audio
180
Gaming
163.7
Mobile messaging
162.2
Shopping/retail*
160.6
Mobile banking
150.9
News
120.9
Travel booking
118.2
Health/Fitness
86.5
Created with Highcharts 7.2.2Number of users in millions255.8255.8201.9201.9190190187.2187.2186.1186.1180180163.7163.7162.2162.2160.6160.6150.9150.9120.9120.9118.2118.286.586.577.677.657.357.3515144.344.329.729.7Total app usersVideoMap/NavigationSocial networkWeatherAudioGamingMobile messagingShopping/retail*Mobile bankingNewsTravel bookingHealth/FitnessRide sharingSportsFood delivery*Grocery**Dating**
020406080100120140160180200220240260280300
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Insider Intelligence. (September 28, 2023). Number of monthly active smartphone app users in the United States as of July 2023, by category (in millions) [Graph]. In Statista. Retrieved January 04, 2025, from https://www.statista.com/statistics/1449810/us-app-mau-by-category/
Insider Intelligence. "Number of monthly active smartphone app users in the United States as of July 2023, by category (in millions)." Chart. September 28, 2023. Statista. Accessed January 04, 2025. https://www.statista.com/statistics/1449810/us-app-mau-by-category/
Insider Intelligence. (2023). Number of monthly active smartphone app users in the United States as of July 2023, by category (in millions). Statista. Statista Inc.. Accessed: January 04, 2025. https://www.statista.com/statistics/1449810/us-app-mau-by-category/
Insider Intelligence. "Number of Monthly Active Smartphone App Users in The United States as of July 2023, by Category (in Millions)." Statista, Statista Inc., 28 Sep 2023, https://www.statista.com/statistics/1449810/us-app-mau-by-category/
Insider Intelligence, Number of monthly active smartphone app users in the United States as of July 2023, by category (in millions) Statista, https://www.statista.com/statistics/1449810/us-app-mau-by-category/ (last visited January 04, 2025)
Number of monthly active smartphone app users in the United States as of July 2023, by category (in millions) [Graph], Insider Intelligence, September 28, 2023. [Online]. Available: https://www.statista.com/statistics/1449810/us-app-mau-by-category/
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