As of July 2023, the mobile app market in the United States saw almost 256 million users. Of these, over 200 million were users engaging on video apps on a monthly basis. Maps and navigation apps were the second most used app category, with 190 million monthly active users (MAUs). Social media apps followed, recording around 187 million users in the U.S. as of the examined period. In comparison, dating apps saw less than 30 million users monthly.
Number of monthly active smartphone app users in the United States as of July 2023, by category
(in millions)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Insider Intelligence. (September 28, 2023). Number of monthly active smartphone app users in the United States as of July 2023, by category (in millions) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1449810/us-app-mau-by-category/
Insider Intelligence. "Number of monthly active smartphone app users in the United States as of July 2023, by category (in millions)." Chart. September 28, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1449810/us-app-mau-by-category/
Insider Intelligence. (2023). Number of monthly active smartphone app users in the United States as of July 2023, by category (in millions). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1449810/us-app-mau-by-category/
Insider Intelligence. "Number of Monthly Active Smartphone App Users in The United States as of July 2023, by Category (in Millions)." Statista, Statista Inc., 28 Sep 2023, https://www.statista.com/statistics/1449810/us-app-mau-by-category/
Insider Intelligence, Number of monthly active smartphone app users in the United States as of July 2023, by category (in millions) Statista, https://www.statista.com/statistics/1449810/us-app-mau-by-category/ (last visited November 21, 2024)
Number of monthly active smartphone app users in the United States as of July 2023, by category (in millions) [Graph], Insider Intelligence, September 28, 2023. [Online]. Available: https://www.statista.com/statistics/1449810/us-app-mau-by-category/
