U.S. Hispanics: preferred casual apparel brands in 2023

Published by Statista Research Department, Feb 8, 2024
In 2023, the Swedish clothing brand H&M was more popular among U.S. Hispanic Americans than their Non-Hispanic counterparts. While almost four in 10 Hispanic Americans indicated their preference for H&M, only a quarter of Non-Hispanics surveyed in the United States indicated the same.

Favorite casual apparel brands among Hispanic Americans and non-Hispanic Americans in the United States in 2023

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Release date

May 2023

Region

United States

Survey time period

January 1 to April 28, 2023

Age group

18 years and older

Special properties

U.S. Hispanic and non-Hispanic adults*

Supplementary notes

*U.S. Hispanic Adults: 347-9,264 responses from 01/01/2023 to 04/28/2023.
U.S. Non-Hispanic Adults: 2,468-100K+ from 01/01/2023 to 04/28/2023.
Excludes 'neutral' and 'unfavorable'
Weighted by U.S. Census 18+

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Topics

U.S. Hispanics: shopping behaviorU.S. generations: grocery shopping behaviorU.S. Gen Z & millennials: consumer goods and shopping behaviorHispanic health in the U.S.Hispanic population in the U.S.
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