According to a study conducted between June 2022 and July 2023, 78 of social media posts that contained meat and dairy misinformation contained narratives that disparaged plant-based diets. Additionally, 22 percent of such posts promoted the narrative that promoted meat and dairy products for the perceived benefits.
Distribution of social media posts containing misinformation relating to the production and consumption of animal products worldwide between June 2022 and July 2023
Characteristic
Share of posts
Narratives that disparage alternatives to meat and dairy, such as alternative protein and vegan diets
78%
Narratives that promote meat and dairy products or diets for their perceived benefits
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The Changing Markets Foundation. (November 1, 2023). Distribution of social media posts containing misinformation relating to the production and consumption of animal products worldwide between June 2022 and July 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1449714/social-media-misinformation-animal-products/
The Changing Markets Foundation. "Distribution of social media posts containing misinformation relating to the production and consumption of animal products worldwide between June 2022 and July 2023." Chart. November 1, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1449714/social-media-misinformation-animal-products/
The Changing Markets Foundation. (2023). Distribution of social media posts containing misinformation relating to the production and consumption of animal products worldwide between June 2022 and July 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1449714/social-media-misinformation-animal-products/
The Changing Markets Foundation. "Distribution of Social Media Posts Containing Misinformation Relating to The Production and Consumption of Animal Products Worldwide between June 2022 and July 2023." Statista, Statista Inc., 1 Nov 2023, https://www.statista.com/statistics/1449714/social-media-misinformation-animal-products/
The Changing Markets Foundation, Distribution of social media posts containing misinformation relating to the production and consumption of animal products worldwide between June 2022 and July 2023 Statista, https://www.statista.com/statistics/1449714/social-media-misinformation-animal-products/ (last visited August 24, 2024)
Distribution of social media posts containing misinformation relating to the production and consumption of animal products worldwide between June 2022 and July 2023 [Graph], The Changing Markets Foundation, November 1, 2023. [Online]. Available: https://www.statista.com/statistics/1449714/social-media-misinformation-animal-products/
