Women who planned to buy themselves a Valentine's Day gift in the U.S. 2022-2024

Published by
D. Tighe,
Feb 8, 2024
For 2024's Valentine's Day, only half of surveyed female consumers in the United States said they were not likely to buy themselves a gift. Compared to previous years, self-gifting has seemingly become more popular, as the share of U.S. women, who said they were very or somewhat likely to buy something to mark the occasion, increased noticeably.

Female consumers who planned to buy themselves a Valentine's Day gift in the United States in 2022 to 2024

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Release date

February 2024

Region

United States

Survey time period

2022 to 2024

Number of respondents

1,082*

Age group

18 years and older

Special properties

U.S. women

Supplementary notes

* In 2024. The 2023 survey counted 1,606 respondents, while the 2022 survey counted 2,033.

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Statistics on " Valentine's Day in the United States "

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Overview

8

Celebrating Valentine's Day

4

Shopping behavior

8

Spending intentions

8

Online Valentine's Day searches

8

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Topics

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