According to a survey among Vietnamese internet users conducted by Decision Lab, as of the third quarter of 2024, around nine percent of Vietnamese Gen X respondents said they used Facebook most often for online shopping. By comparison, the share of Gen Z internet users shopping on Facebook was the lowest that year, at two percent.
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Everything on "Social commerce in Vietnam" in one document: edited and divided into chapters, including detailed references.
Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron
CEO, MindShare Germany
Overview
Users
Leading platforms
Social commerce
Influencer marketing
User behavior
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