In 2023, roughly 40 percent of Hispanic Americans surveyed named lululemon as their preferred sports and athleisure apparel brand, while only about a quarter of U.S. Non-Hispanics said the same. The Baltimore-based sportswear brand, Under Armour, on the other hand, was popular among U.S. Hispanics and U.S. Non-Hispanics alike.
Favorite sports & athleisure apparel brands among Hispanic Americans and non-Hispanic Americans in the United States in 2023
Characteristic
Non-Hispanic Americans
Hispanic Americans
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*U.S. Hispanic Adults: 347-9,264 responses from 01/01/2023 to 04/28/2023.
U.S. Non-Hispanic Adults: 2,468-100K+ from 01/01/2023 to 04/28/2023.
Excludes 'neutral' and 'unfavorable'
Weighted by U.S. Census 18+
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CivicScience. (May 1, 2023). Favorite sports & athleisure apparel brands among Hispanic Americans and non-Hispanic Americans in the United States in 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1449628/favorite-sports-and-athleisure-brands-among-us-hispanics/
CivicScience. "Favorite sports & athleisure apparel brands among Hispanic Americans and non-Hispanic Americans in the United States in 2023." Chart. May 1, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1449628/favorite-sports-and-athleisure-brands-among-us-hispanics/
CivicScience. (2023). Favorite sports & athleisure apparel brands among Hispanic Americans and non-Hispanic Americans in the United States in 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1449628/favorite-sports-and-athleisure-brands-among-us-hispanics/
CivicScience. "Favorite Sports & Athleisure Apparel Brands among Hispanic Americans and Non-hispanic Americans in The United States in 2023." Statista, Statista Inc., 1 May 2023, https://www.statista.com/statistics/1449628/favorite-sports-and-athleisure-brands-among-us-hispanics/
CivicScience, Favorite sports & athleisure apparel brands among Hispanic Americans and non-Hispanic Americans in the United States in 2023 Statista, https://www.statista.com/statistics/1449628/favorite-sports-and-athleisure-brands-among-us-hispanics/ (last visited August 25, 2024)
Favorite sports & athleisure apparel brands among Hispanic Americans and non-Hispanic Americans in the United States in 2023 [Graph], CivicScience, May 1, 2023. [Online]. Available: https://www.statista.com/statistics/1449628/favorite-sports-and-athleisure-brands-among-us-hispanics/