Common sustainable shopping habits in Japan 2023

Published by C. Diep, Feb 9, 2024
Buying durable products was the most common sustainable shopping behavior among consumers in Japan, according to a survey conducted in a February 2023 survey. Close to 91 percent of respondents stated that they at least sometimes chose long-lasting products consciously. By contrast, 23 percent stated that they borrowed and shared items instead of buying new ones.

Most common sustainable shopping habits in Japan as of February 2023

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Release date

August 2023

Region

Japan

Survey time period

February 27 to 28, 2023

Number of respondents

5,156 respondents

Age group

16-79 years

Special properties

consumers who bought consumer goods in the past two to three months; weighted figures based on population distribution

Method of interview

Online survey

Supplementary notes

Original question: "When you go shopping, to what extent are you conscious of the following points?"

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Statistics on " Sustainable shopping in Japan "

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Overview

5

Sustainable consumption habits

5

Ethical consumption

5

Sustainable food consumption

6

Sustainable fashion

5

Fairtrade

4

Secondhand and reuse

4

Company image

5

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Topics

Sustainable shopping in JapanPlastic waste in JapanWomen in JapanMen in JapanEnvironmental management in Japan
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