Awareness of sustainable labels in Japan 2023

Published by C. Diep, Feb 12, 2024
The “EcoMark” was the best known sustainable certification in Japan according to a survey conducted in October 2023. While 36.8 percent of respondents knew the mark and its meaning, another 32 percent recognized the Japanese label certifying products that were produced and can be disposed of with a low impact on the environment. The Japanese certification for organic products “Organic JAS” was the second most recognized label related to sustainability.

Awareness of major sustainable certifications in Japan as of October 2023

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Release date

November 2023

Region

Japan

Survey time period

October 5 to 8, 2023

Number of respondents

5,000 respondents

Age group

15 years and older

Special properties

one answer allowed for each label

Method of interview

Online survey

Supplementary notes

Original question: "Among the following labels, to what extent do you know them? Please choose the applicable answer for each category."

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Statistics on " Sustainable shopping in Japan "

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Overview

5

Sustainable consumption habits

5

Ethical consumption

5

Sustainable food consumption

6

Sustainable fashion

5

Fairtrade

4

Secondhand and reuse

4

Company image

5

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Topics

Sustainable shopping in JapanPlastic waste in JapanWomen in JapanMen in JapanEnvironmental management in Japan
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