U.S. adults willing to pay for online dating platforms 2023

Share of adults in the United States on amount they would be willing to pay for dating apps or sites as of October 2023

CharacteristicShare of respondents
Would only use free apps/sites 51%
Less than $15 per month 23%
$15-$40 per month 12%
$40-$75 per month 5%
$75-$100 per month 4%
Over $100 per month 5%
Created with Highcharts 7.2.2Share of respondents51%51%23%23%12%12%5%5%4%4%5%5%Would only use free apps/sitesLess than $15 per month$15-$40 per month$40-$75 per month$75-$100 per monthOver $100 per month
0%10%20%30%40%50%60%
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Source

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CivicScience

Release date

November 2023

Region

North America, United States

Survey time period

September 26 to November 1, 2023

Number of respondents

1,217+

Age group

18-44

Special properties

weighted by U.S. Census; excludes those not interested in dating sites

Supplementary notes

Original question: how much would you be willing to pay for a dating app/site?

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