Food items were the products for which Japanese consumers were most willing to pay more to consume ethically. As revealed in a survey conducted in October 2023 in Japan, almost 74 percent of respondents were willing to pay more for food products related to ethical consumption, with the largest share stating their readiness to pay up to nine percent more compared to similar products. Almost six percent claimed to be willing to pay 30 percent or more for ethical food products.
Willingness to pay more for ethical products and services in Japan as of October 2023, by type
respondents who were interested in purchasing ethical products or services in the future; one answer allowed for each category
Method of interview
Online survey
Supplementary notes
Original question: "To what degree are you willing to buy products tied to ethical consumption, if they are more expensive compared to regular products?"
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CAA. (November 9, 2023). Willingness to pay more for ethical products and services in Japan as of October 2023, by type [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1449480/japan-readiness-pay-more-ethical-products-services-by-type/
CAA. "Willingness to pay more for ethical products and services in Japan as of October 2023, by type." Chart. November 9, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1449480/japan-readiness-pay-more-ethical-products-services-by-type/
CAA. (2023). Willingness to pay more for ethical products and services in Japan as of October 2023, by type. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1449480/japan-readiness-pay-more-ethical-products-services-by-type/
CAA. "Willingness to Pay More for Ethical Products and Services in Japan as of October 2023, by Type." Statista, Statista Inc., 9 Nov 2023, https://www.statista.com/statistics/1449480/japan-readiness-pay-more-ethical-products-services-by-type/
CAA, Willingness to pay more for ethical products and services in Japan as of October 2023, by type Statista, https://www.statista.com/statistics/1449480/japan-readiness-pay-more-ethical-products-services-by-type/ (last visited December 23, 2024)
Willingness to pay more for ethical products and services in Japan as of October 2023, by type [Graph], CAA, November 9, 2023. [Online]. Available: https://www.statista.com/statistics/1449480/japan-readiness-pay-more-ethical-products-services-by-type/
