In 2023, hair care and skin care were the most profitable segments of the U.S. male beauty market, with a market share adding up to about 42 and 28 percent, respectively. Male cosmetics followed with around 18 percent.
Market share of the male beauty market in the United States in 2023, by segment
The figures were calculated by Statista using data by Statista Market Insights and based on gender disparity assumptions by EWG and Morning Consult that were adapted to calculate the overall revenue of the following segments: cosmetics, hair care, shaving, skincare.
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Statista. (February 7, 2024). Market share of the male beauty market in the United States in 2023, by segment [Graph]. In Statista. Retrieved September 27, 2024, from https://www.statista.com/statistics/1449443/market-share-of-the-male-beauty-market-in-the-us-by-segment/
Statista. "Market share of the male beauty market in the United States in 2023, by segment." Chart. February 7, 2024. Statista. Accessed September 27, 2024. https://www.statista.com/statistics/1449443/market-share-of-the-male-beauty-market-in-the-us-by-segment/
Statista. (2024). Market share of the male beauty market in the United States in 2023, by segment. Statista. Statista Inc.. Accessed: September 27, 2024. https://www.statista.com/statistics/1449443/market-share-of-the-male-beauty-market-in-the-us-by-segment/
Statista. "Market Share of The Male Beauty Market in The United States in 2023, by Segment." Statista, Statista Inc., 7 Feb 2024, https://www.statista.com/statistics/1449443/market-share-of-the-male-beauty-market-in-the-us-by-segment/
Statista, Market share of the male beauty market in the United States in 2023, by segment Statista, https://www.statista.com/statistics/1449443/market-share-of-the-male-beauty-market-in-the-us-by-segment/ (last visited September 27, 2024)
Market share of the male beauty market in the United States in 2023, by segment [Graph], Statista, February 7, 2024. [Online]. Available: https://www.statista.com/statistics/1449443/market-share-of-the-male-beauty-market-in-the-us-by-segment/