According to a survey conducted in South Korea in 2023, at least one in three respondents in all age groups stated that they had a preference for ballads. K-pop showed a strong preference among younger age groups, while trot was much more popular among older age respondents.
Preferred music genres in South Korea as of July 2023, by age group
Characteristic
Ballads
Dance/idol music (K-pop)
OSTs
Trot
Rap/hip hop
Classic
R&B/soul
Indie music
Rock/metal
Jazz/fusion jazz
EDM
Crossover/musicals
Other
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Korea Creative Content Agency. (September 27, 2023). Preferred music genres in South Korea as of July 2023, by age group [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1449434/south-korea-popular-music-genres-by-age/
Korea Creative Content Agency. "Preferred music genres in South Korea as of July 2023, by age group." Chart. September 27, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1449434/south-korea-popular-music-genres-by-age/
Korea Creative Content Agency. (2023). Preferred music genres in South Korea as of July 2023, by age group. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1449434/south-korea-popular-music-genres-by-age/
Korea Creative Content Agency. "Preferred Music Genres in South Korea as of July 2023, by Age Group." Statista, Statista Inc., 27 Sep 2023, https://www.statista.com/statistics/1449434/south-korea-popular-music-genres-by-age/
Korea Creative Content Agency, Preferred music genres in South Korea as of July 2023, by age group Statista, https://www.statista.com/statistics/1449434/south-korea-popular-music-genres-by-age/ (last visited July 22, 2024)
Preferred music genres in South Korea as of July 2023, by age group [Graph], Korea Creative Content Agency, September 27, 2023. [Online]. Available: https://www.statista.com/statistics/1449434/south-korea-popular-music-genres-by-age/