During a November 2023 survey carried out among advertising decision-markers at brands, agencies and publishers who oversaw programmatic in the United States, 76 percent of respondents stated they believed artificial intelligence (AI) would change the way programmatic advertising operated. Nearly one in every five said it had already done it.
Share of marketers who believed vs. did not believe that artificial intelligence (AI) would change the way programmatic platforms operated in the United States as of November 2023
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Proximic. (February 6, 2024). Share of marketers who believed vs. did not believe that artificial intelligence (AI) would change the way programmatic platforms operated in the United States as of November 2023 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1449427/ai-change-programmatic/
Proximic. "Share of marketers who believed vs. did not believe that artificial intelligence (AI) would change the way programmatic platforms operated in the United States as of November 2023." Chart. February 6, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1449427/ai-change-programmatic/
Proximic. (2024). Share of marketers who believed vs. did not believe that artificial intelligence (AI) would change the way programmatic platforms operated in the United States as of November 2023. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1449427/ai-change-programmatic/
Proximic. "Share of Marketers Who Believed Vs. Did Not Believe That Artificial Intelligence (Ai) Would Change The Way Programmatic Platforms Operated in The United States as of November 2023." Statista, Statista Inc., 6 Feb 2024, https://www.statista.com/statistics/1449427/ai-change-programmatic/
Proximic, Share of marketers who believed vs. did not believe that artificial intelligence (AI) would change the way programmatic platforms operated in the United States as of November 2023 Statista, https://www.statista.com/statistics/1449427/ai-change-programmatic/ (last visited November 21, 2024)
Share of marketers who believed vs. did not believe that artificial intelligence (AI) would change the way programmatic platforms operated in the United States as of November 2023 [Graph], Proximic, February 6, 2024. [Online]. Available: https://www.statista.com/statistics/1449427/ai-change-programmatic/
