During a November 2023 survey carried out among advertising decision-markers at brands, agencies and publishers who oversaw programmatic in the United States, 76 percent of respondents stated they believed artificial intelligence (AI) would change the way programmatic advertising operated. Nearly one in every five said it had already done it.
Share of marketers who believed vs. did not believe that artificial intelligence (AI) would change the way programmatic platforms operated in the United States as of November 2023
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Proximic. (February 6, 2024). Share of marketers who believed vs. did not believe that artificial intelligence (AI) would change the way programmatic platforms operated in the United States as of November 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1449427/ai-change-programmatic/
Proximic. "Share of marketers who believed vs. did not believe that artificial intelligence (AI) would change the way programmatic platforms operated in the United States as of November 2023." Chart. February 6, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1449427/ai-change-programmatic/
Proximic. (2024). Share of marketers who believed vs. did not believe that artificial intelligence (AI) would change the way programmatic platforms operated in the United States as of November 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1449427/ai-change-programmatic/
Proximic. "Share of Marketers Who Believed Vs. Did Not Believe That Artificial Intelligence (Ai) Would Change The Way Programmatic Platforms Operated in The United States as of November 2023." Statista, Statista Inc., 6 Feb 2024, https://www.statista.com/statistics/1449427/ai-change-programmatic/
Proximic, Share of marketers who believed vs. did not believe that artificial intelligence (AI) would change the way programmatic platforms operated in the United States as of November 2023 Statista, https://www.statista.com/statistics/1449427/ai-change-programmatic/ (last visited December 22, 2024)
Share of marketers who believed vs. did not believe that artificial intelligence (AI) would change the way programmatic platforms operated in the United States as of November 2023 [Graph], Proximic, February 6, 2024. [Online]. Available: https://www.statista.com/statistics/1449427/ai-change-programmatic/
