During a November 2023 survey carried out among advertising decision-markers at brands, agencies and publishers who oversaw programmatic in the United States, 52 percent of respondents stated that they considered the use of artificial intelligence by demand-side and supply-side platforms important; 47 percent said AI use by data partners was important.
Importance of the use of artificial intelligence (AI) in programmatic advertising in the United States as of November 2023, by stakeholder
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Proximic. (February 6, 2024). Importance of the use of artificial intelligence (AI) in programmatic advertising in the United States as of November 2023, by stakeholder [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1449419/importance-ai-programmatic/
Proximic. "Importance of the use of artificial intelligence (AI) in programmatic advertising in the United States as of November 2023, by stakeholder." Chart. February 6, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1449419/importance-ai-programmatic/
Proximic. (2024). Importance of the use of artificial intelligence (AI) in programmatic advertising in the United States as of November 2023, by stakeholder. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1449419/importance-ai-programmatic/
Proximic. "Importance of The Use of Artificial Intelligence (Ai) in Programmatic Advertising in The United States as of November 2023, by Stakeholder." Statista, Statista Inc., 6 Feb 2024, https://www.statista.com/statistics/1449419/importance-ai-programmatic/
Proximic, Importance of the use of artificial intelligence (AI) in programmatic advertising in the United States as of November 2023, by stakeholder Statista, https://www.statista.com/statistics/1449419/importance-ai-programmatic/ (last visited December 21, 2024)
Importance of the use of artificial intelligence (AI) in programmatic advertising in the United States as of November 2023, by stakeholder [Graph], Proximic, February 6, 2024. [Online]. Available: https://www.statista.com/statistics/1449419/importance-ai-programmatic/
