According to a study conducted between June 2022 and July 2023, which found 948,000 social media posts containing meat and dairy misinformation, 37 percent of such posts promoted the idea that elites were planning A Great Reset. Overall, one quarter of these posts claimed that alternative proteins were unhealthy, while 18 percent stated that animal-based food products were essential for good health. Additionally, four percent of posts contained greenwashing, claiming that animal-based food products were environmentally friendly.
Distribution of social media posts containing meat and dairy related misinformation between June 2022 and July 2023
Characteristic
Share of posts
Conspiring: the elites are planning 'A Great Reset'
37%
Maligning: alternative proteins are unhealthy
24%
Health-washing: animal-based food products are essential for good health
18%
Polarising: culture wars
9%
Vilifying: climate-focused misinformation
7%
Greenwashing: animal-based food products are environmentally friendly
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The Changing Markets Foundation. (November 1, 2023). Distribution of social media posts containing meat and dairy related misinformation between June 2022 and July 2023 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1449418/social-media-narratives-meat-dairy-misinformation/
The Changing Markets Foundation. "Distribution of social media posts containing meat and dairy related misinformation between June 2022 and July 2023." Chart. November 1, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1449418/social-media-narratives-meat-dairy-misinformation/
The Changing Markets Foundation. (2023). Distribution of social media posts containing meat and dairy related misinformation between June 2022 and July 2023. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1449418/social-media-narratives-meat-dairy-misinformation/
The Changing Markets Foundation. "Distribution of Social Media Posts Containing Meat and Dairy Related Misinformation between June 2022 and July 2023." Statista, Statista Inc., 1 Nov 2023, https://www.statista.com/statistics/1449418/social-media-narratives-meat-dairy-misinformation/
The Changing Markets Foundation, Distribution of social media posts containing meat and dairy related misinformation between June 2022 and July 2023 Statista, https://www.statista.com/statistics/1449418/social-media-narratives-meat-dairy-misinformation/ (last visited August 24, 2024)
Distribution of social media posts containing meat and dairy related misinformation between June 2022 and July 2023 [Graph], The Changing Markets Foundation, November 1, 2023. [Online]. Available: https://www.statista.com/statistics/1449418/social-media-narratives-meat-dairy-misinformation/