Netflix and Amazon Prime Video viewers worldwide 2024, by country

Published by Statista Research Department, Feb 13, 2024

The U.S. is the largest market for Netflix and Amazon Prime Video, based on viewer numbers forecast for 2024. The country is estimated to have over 173 million Netflix and around 164 million Prime viewers. While Netflix is more popular than Amazon in the U.S., the UK, France, Canada, and Australia, Prime Video is more common in India, Germany, and Japan.

Number of Netflix and Amazon Prime Video viewers in selected countries worldwide in 2024 (in millions)

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Release date

January 2024

Region

Worldwide

Survey time period

September 2023

Special properties

forecast, monthly viewing via app or website

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Overview

6

Financials

5

Employees

4

Subscribers and consumer behavior

7

Content

8

Competitors

5

Accolades

5

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Topics

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