Change in programmatic ad budgets in the U.S. 2024

Published by Statista Research Department, Feb 13, 2024
During a November 2023 survey carried out among advertising decision-markers at brands, agencies and publishers who oversaw programmatic in the United States, 62 percent of respondents stated their companies would be increasing investment in programmatic advertising in 2024 compared to 2023. On the other hand, six percent said the investment would decrease.

Share of advertisers who were planning to increase vs decrease their programmatic spending in the United States in 2024

CharacteristicShare of respondents
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Showing entries 1 to 3 (3 entries in total)
Statistic: Share of advertisers who were planning to increase vs decrease their programmatic spending in the United States in 2024

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Release date

February 2024

Region

United States

Survey time period

November 14 to 22, 2023

Number of respondents

200 respondents

Special properties

among advertising decision-markers at brands, agencies and publishers who oversee programmatic

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Statistics on " Programmatic advertising in the United States "

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Topics

Programmatic advertising in the United StatesAdvertising in the United StatesDigital retail media advertising in the United StatesDigital advertising in the U.S.Programmatic advertising in the UK
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