During a November 2023 survey carried out among advertising decision-markers at brands, agencies and publishers who oversaw programmatic in the United States, 62 percent of respondents stated their companies would be increasing investment in programmatic advertising in 2024 compared to 2023. On the other hand, six percent said the investment would decrease.
Share of advertisers who were planning to increase vs decrease their programmatic spending in the United States in 2024
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Proximic. (February 6, 2024). Share of advertisers who were planning to increase vs decrease their programmatic spending in the United States in 2024 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1449321/programmatic-ad-budget-change/
Proximic. "Share of advertisers who were planning to increase vs decrease their programmatic spending in the United States in 2024." Chart. February 6, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1449321/programmatic-ad-budget-change/
Proximic. (2024). Share of advertisers who were planning to increase vs decrease their programmatic spending in the United States in 2024. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1449321/programmatic-ad-budget-change/
Proximic. "Share of Advertisers Who Were Planning to Increase Vs Decrease Their Programmatic Spending in The United States in 2024." Statista, Statista Inc., 6 Feb 2024, https://www.statista.com/statistics/1449321/programmatic-ad-budget-change/
Proximic, Share of advertisers who were planning to increase vs decrease their programmatic spending in the United States in 2024 Statista, https://www.statista.com/statistics/1449321/programmatic-ad-budget-change/ (last visited December 21, 2024)
Share of advertisers who were planning to increase vs decrease their programmatic spending in the United States in 2024 [Graph], Proximic, February 6, 2024. [Online]. Available: https://www.statista.com/statistics/1449321/programmatic-ad-budget-change/
