Global m-commerce revenue and share of total e-commerce 2017-2028

A large part of the e-commerce growth worldwide comes from consumers buying products and services using mobile devices. Statista's Digital Market Insights reveals that in 2023, revenue from mobile e-commerce sales reached an estimated 1.7 trillion U.S. dollars, accounting for over half of all retail e-commerce sales. Mobile's proportion has consistently increased over time, going from 43 percent in 2018 to a projected 63 percent by 2028.

The mobile device takeover

The significant rise in m-commerce sales is a testament to the increasing reliance on smartphones and tablets for online shopping. In 2023, approximately 30 percent of online shoppers globally used mobile commerce weekly, with numerous countries surpassing this figure. Mobile devices were the primary drivers of retail website traffic and transactions worldwide, accounting for nearly 80 percent of visits and 66 percent of orders.

M-commerce tough spots

While mobile commerce enjoys widespread popularity and dominance in various aspects, it also faces drawbacks. Despite having a higher global add-to-cart rate than tablets and desktops, mobile phones exhibit the lowest conversion rate among all devices. Furthermore, consumers tend to prefer desktop computers for larger expenses. As of the end of 2023, the average value of online shopping orders on desktops was approximately 159 U.S. dollars, compared to 103 dollars on mobile phones.