Social media influenced clothing shoppers who have used TikTok Shop in the U.S. 2023

Published by Statista Research Department, Nov 15, 2024
Of U.S. online shoppers who claimed to be influenced a lot by social media when shopping for clothing, 41 percent reported use of TikTok Shop, TikTok's online marketplace that allows users to buy products directly on the TikTok app. In comparison, 28 percent of users influenced a lot by social media when clothes shopping have tried TikTok shop and reported disliking it.

Share of online clothing shoppers influenced by social media who have used TikTok Shop in the United States as of September 2023

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

February 2024

Region

United States

Survey time period

September 14 to 18, 2023

Number of respondents

1,504 respondents

Age group

18 years and older

Supplementary notes

The source used the following questions: "How much does social media influence the clothing and accessories you buy?" compared with "What best describes your experience with TikTok Shop, TikTok's online marketplace which lets you shop and buy products directly in the app?"

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Social commerce in the United States "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Social commerce in the United States

Overview

5

Product categories

4

Social buyers

4

Purchasing behavior

6

Inspiration and influence

6

Advertising and marketing

6

Further Content: You might find this interesting as well

Topics

Shoppable adsSocial commerce in the United StatesSocial commerceSocial commerce in Latin AmericaSocial commerce in Europe
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.