According to a survey conducted by Rakuten Insight in Taiwan in December 2023, approximately 70 percent of respondents aged above 54 years stated that they were willing to pay more for sustainable and environmentally friendly products. People of this age group were the most willing to pay extra for such products.
Willingness to pay more for sustainably made or environmentally friendly products among consumers in Taiwan as of December 2023, by age group
Survey question:
"Would you be willing to pay more for products that are sustainably-produced/packaged and environmentally-friendly?"
Among the total of 11,917 survey respondents, 2,332 were between 16 and 24 years old, 3,554 were between 25 and 34 years old, 3,213 were between 35 and 44 years old, 1,920 were between 45 and 54 years old, and 898 were 55 years or older.
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Rakuten Insight. (January 31, 2024). Willingness to pay more for sustainably made or environmentally friendly products among consumers in Taiwan as of December 2023, by age group [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1449190/taiwan-willingness-to-pay-more-for-sustainable-products-by-consumer-age/
Rakuten Insight. "Willingness to pay more for sustainably made or environmentally friendly products among consumers in Taiwan as of December 2023, by age group." Chart. January 31, 2024. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1449190/taiwan-willingness-to-pay-more-for-sustainable-products-by-consumer-age/
Rakuten Insight. (2024). Willingness to pay more for sustainably made or environmentally friendly products among consumers in Taiwan as of December 2023, by age group. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1449190/taiwan-willingness-to-pay-more-for-sustainable-products-by-consumer-age/
Rakuten Insight. "Willingness to Pay More for Sustainably Made or Environmentally Friendly Products among Consumers in Taiwan as of December 2023, by Age Group." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1449190/taiwan-willingness-to-pay-more-for-sustainable-products-by-consumer-age/
Rakuten Insight, Willingness to pay more for sustainably made or environmentally friendly products among consumers in Taiwan as of December 2023, by age group Statista, https://www.statista.com/statistics/1449190/taiwan-willingness-to-pay-more-for-sustainable-products-by-consumer-age/ (last visited December 19, 2024)
Willingness to pay more for sustainably made or environmentally friendly products among consumers in Taiwan as of December 2023, by age group [Graph], Rakuten Insight, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1449190/taiwan-willingness-to-pay-more-for-sustainable-products-by-consumer-age/
