According to a survey conducted by Rakuten Insight in Hong Kong in December 2023, approximately 64 percent of respondents aged between 25 and 34 years stated that they were willing to pay more for sustainable and environmentally friendly products. In comparison, only 46 percent of those above 54 years agreed with this statement.
Willingness to pay more for sustainably made or environmentally friendly products among consumers in Hong Kong as of December 2023, by age group
Survey question:
"Would you be willing to pay more for products that are sustainably-produced/packaged and environmentally-friendly?"
Among the total of 3,252 survey respondents, 215 were between 16 and 24 years old, 904 were between 25 and 34 years old, 1,127 were between 35 and 44 years old, 539 were between 45 and 54 years old, and 467 were 55 years or older.
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Rakuten Insight. (January 31, 2024). Willingness to pay more for sustainably made or environmentally friendly products among consumers in Hong Kong as of December 2023, by age group [Graph]. In Statista. Retrieved November 17, 2024, from https://www.statista.com/statistics/1449182/hong-kong-willingness-to-pay-more-for-sustainable-products-by-consumer-age/
Rakuten Insight. "Willingness to pay more for sustainably made or environmentally friendly products among consumers in Hong Kong as of December 2023, by age group." Chart. January 31, 2024. Statista. Accessed November 17, 2024. https://www.statista.com/statistics/1449182/hong-kong-willingness-to-pay-more-for-sustainable-products-by-consumer-age/
Rakuten Insight. (2024). Willingness to pay more for sustainably made or environmentally friendly products among consumers in Hong Kong as of December 2023, by age group. Statista. Statista Inc.. Accessed: November 17, 2024. https://www.statista.com/statistics/1449182/hong-kong-willingness-to-pay-more-for-sustainable-products-by-consumer-age/
Rakuten Insight. "Willingness to Pay More for Sustainably Made or Environmentally Friendly Products among Consumers in Hong Kong as of December 2023, by Age Group." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1449182/hong-kong-willingness-to-pay-more-for-sustainable-products-by-consumer-age/
Rakuten Insight, Willingness to pay more for sustainably made or environmentally friendly products among consumers in Hong Kong as of December 2023, by age group Statista, https://www.statista.com/statistics/1449182/hong-kong-willingness-to-pay-more-for-sustainable-products-by-consumer-age/ (last visited November 17, 2024)
Willingness to pay more for sustainably made or environmentally friendly products among consumers in Hong Kong as of December 2023, by age group [Graph], Rakuten Insight, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1449182/hong-kong-willingness-to-pay-more-for-sustainable-products-by-consumer-age/
