Reasons for ethical consumption in Japan 2023

Published by C. Diep, Feb 9, 2024
The majority of Japanese consumers practiced ethical consumption to contribute to the environment and society. According to a survey conducted in October 2023 in Japan, almost 54 percent of respondents stated that they wanted to purchase products that contribute to society and the environment if there are comparable products. Around 43 percent named a similar reason in that they hoped to solve environmental and social issues.

Leading reasons for practicing ethical consumption in Japan as of October 2023

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Release date

November 2023

Region

Japan

Survey time period

October 5 to 8, 2023

Number of respondents

1,368 respondents

Age group

15 years and older

Special properties

multiple answers allowed

Method of interview

Online survey

Supplementary notes

Original question: "What are your reasons for taking up ethical consumption? Among the following options, please choose all applicable ones."

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Overview

5

Sustainable consumption habits

5

Ethical consumption

5

Sustainable food consumption

6

Sustainable fashion

5

Fairtrade

4

Secondhand and reuse

4

Company image

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Topics

Sustainable shopping in JapanPlastic waste in JapanWomen in JapanMen in JapanEnvironmental management in Japan
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