Social media is playing an ever-increasing role in the world of professional sports, with many fans engaging online during games, or even using social media platforms to watch the action. During a global survey in April 2023, around 70 percent of Gen Z respondents (aged 18 to 27 years old) stated that they preferred to watch sports on social media platforms.
Share of fans who prefer to watch sports on social media worldwide as of April 2023, by age
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Capgemini. (June 7, 2023). Share of fans who prefer to watch sports on social media worldwide as of April 2023, by age [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1449112/fans-watch-sports-social-media/
Capgemini. "Share of fans who prefer to watch sports on social media worldwide as of April 2023, by age." Chart. June 7, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1449112/fans-watch-sports-social-media/
Capgemini. (2023). Share of fans who prefer to watch sports on social media worldwide as of April 2023, by age. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1449112/fans-watch-sports-social-media/
Capgemini. "Share of Fans Who Prefer to Watch Sports on Social Media Worldwide as of April 2023, by Age." Statista, Statista Inc., 7 Jun 2023, https://www.statista.com/statistics/1449112/fans-watch-sports-social-media/
Capgemini, Share of fans who prefer to watch sports on social media worldwide as of April 2023, by age Statista, https://www.statista.com/statistics/1449112/fans-watch-sports-social-media/ (last visited December 30, 2024)
Share of fans who prefer to watch sports on social media worldwide as of April 2023, by age [Graph], Capgemini, June 7, 2023. [Online]. Available: https://www.statista.com/statistics/1449112/fans-watch-sports-social-media/